2. Keyword Finalization – Identify those words which your target audience will be typing to find or know about your type of services)Use adwords ke tool, talk to people, brainstorm with your own team, do competitor analyses.
3. On Page Optimization – Don’t overlook the basics like use of keywords in titles, url, body text, interlinking, image alt tags and so on. Also optimize future content creation in accordance to these keywords.
4. Content Creation – Creating content as per the interest of your audience is essential that too in various forms like blog, infographic, ppt, ebook, survey/poll report, interview, video , images, newsletter, webinar, case study, qna, press releases and so on. Decide the frequency, make a calendar. Create content that gets talked about, creates ripples, evergreen and timely post on an existing hot issue. Drive emotions. People buy emotions. It influences their buying decision. Educate your customers. Address their issues. Build your brand. Retain your customers. Get new leads. Promote offers/discounts.
5. Decide your social media sites – Not every social media is for you. Decide which one are best for you and what will you do there i.e. Define objective
6. Analyze what kind of content is popular on which kind of sites – Create content according to them. Before that get friendly with their system, identify the influencers, build a relationship, ask them and observe what kind of content will become a hit. Create it with a blend of you kw, your relevance and interests of your audience. Will appear daunting in the starting but slowly you will get used to it.
7. Genuine participation – in other blogs and forums via guest posts or comments. Don’t be afraid. Join conversations. Engage. Have fun. Join social media groups around your theme. Share your promotional stuff and anything interesting from the net too. Keep it neutral.
8. Decide Call to action – What do you want your visitors to do after they visit your site. Create compelling/interesting enough to get a click, call to actions better incentivize it.
9. Decide landing page (short and simple). Maintain consistency in design and imagery.
10. Once you have done these, all that is left to be done is – Analyze – what is working and what is not. Moreover, don’t just remain content with what is working. Check, Whatever is working, is it worth it? Make multiple goals, attach economic value to it, calculate ROI.
Hope all this bring a sea change in your strategy and bring more profit and success.