Facebook CEO Mark Zuckerberg gave his first interview since the company’s IPO at TechCrunch Disrupt SF event. he talked about many things including company forays into mobile development, disappointing IPO performance recruitment/retention, search and the future of the social network. He said “Facebook already has more than 1 billion search queries a day. It has a search team and it’s only a matter of time before it launches a search product.”
That shouldn’t give goose bump to google because facebook search and google search are and will be two different products. One will be traditional search engine and other could e social search engine. Lets say i am doing a story on what people think about the current US election and wanna know about the status updates that too from trusted sources (we are talking about individuals here), a google search engine wont help. A facebook powered social search engine will.
As per wikipedia “Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the search query. When applied to web search this Social-Graph approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of each document or the link structure of the documents. Search results produced by social search engine give more visibility to content created or touched (liked, retweeted, shared etc.) by users in the Social Graph.
Experts say that – Facebook can’t exactly compete with Google’s more than 8.6 billion indexed pages. Simmons believes Facebook will use its “Like” system, Open Graph, user profiles, and other data it has acquired toward its search curation product.
Last April, Danny Sullivan in a piece on Search Engine Land categorically expressed his doubt over Facebook starting its own search engine: He said “ I’ve been asked a lot recently about whether I believe Facebook will create its own search engine, because the rumors that never die have started again. I don’t, not a web-wide one. Among other reasons, I think Facebook won’t because it understands that doing social right, when you’re at the scale Facebook handles, is ensuring that people discover what’s interesting to them rather than having to search for it. Social = discovery, a kissing cousin of search, but not the same. And social is what Facebook is focused on. That’s plenty to chew on.
Now that mark zuckerberg has himself admitted of launching their own social search engine, all the doubts and speculations may rest in peace. From a user point of view, I am excited. Competition is always good for product improvement. What more will be interesting to see if bing will move out of current partnership with facebook or if the idea is to take on the mighty google collectively.