Website marketing strategies are the holy grail of any website promotion. They should be crafted only after extensive study and their effectiveness should be gauged against rock solid numbers. Many a times, things don’t go as planned or don’t yield results as expected. This often leads to panic reaction. That is when the previous “to do” list gets scrapped off and new ones are crafted in its place. 7 out of 10 times , plan – B fails too. Why does that happen? Why the best of plans which look fool proof on the paper fail to perform on the web. Going back to drawing broad and re strategizing isn’t always the best way out. What is more important, is to understand, that – there must be some there issues as well. Let’s check out 5 such reasons which are holding you from making your website super successful.
Many a times we don’t know if the activities we have listed are worth our time and effort. This is where experience comes into action. In the world of online marketing, there is no “one size fits all solution”. Experimentation and customization is the name of the game. Every industry will have its own peculiar requirement and as an online marketer, one needs to have a clear cut understanding of what works and what doesn’t.
Nothing destroys a good idea faster than a mandatory consensus. The lowest common denominator is never a high standard. So if you have to convince every one sitting in the room that, what you are doing will work, things will move at a very slow pace and moreover, the entire situation will leave very little scope for taking risks and leave little margin for error too. That makes it a sure shot recipe for disaster.
Why pursue greatness when you’ve already got 324 channels and a recliner? Your inability to step out of your comfort zone and try out something innovative, is slowly eating into your profits and before you realize the impact, you will be thrown out of business. Yahoo! Is the live example of, what happens, when companies continue to persist in their own world of cocoon and fail to innovate as per changing times.
If you’ve been doing what you’re doing for years and it’s not-so-great, you are in a rut. Many people refer to these ruts as careers. Momentum is a two way sword. It makes you believe that everything is going right and that creates another comfort zone for you. You cant just measure that momentum against your past performance, you need to gauge it against industry standards as well.
Inability to say NO
There’s a difference between being agreeable and agreeing to everything. Trust the little internal voice that tells you, “this is a bad idea.” So, when in the middle of crafting those strategies, you get to hear something on which your management is upbeat, though you know for sure that it will not work, voice out your opinion. If you don’t do it at that point of time, be prepared to answer their volley of questions when the entire strategy gets backfired.
When you have to create effective strategies for website promotion, it boils down to few simple points. Use your experience, study the industry trends, be willing to experiment, take risks and follow your gut feeling.