Google Analytics Decides to Go Real Time!

Tracking statistics about a website like visitors, visits, page views, landing pages, time spent per page etc. are must for the success of any online business and there is no dearth of such solutions in the market .

Most of the web analytics solution providers like omniture, statscounter, sitetrails, clicktracks etc. are either paid or don’t possess the kind of features + flexibility which Google analytics offers. No wonder it continues to remain webmasters favorite, as it gives rich and deep insights, all for free.

Now, Google analytics has decided to add another feather to its cap. It is now offering Real Time Statistics. This means, you will be able to track visitors on your site, the moment they arrive and track their every movement spot on!

So far, I have relied upon GetClicky (free for first month and then paid subscription) for my dose of real time statistics. The other players in the similar segment are woopra , w3counter and others. However, getting real time updates from Google that too for free, will be an all together different ball game and will upset the businesses of many other such players.

Please note that – You’ll find the Real-Time reports only in the new version of Google Analytics. Moreover this is being rolled in phases. So not everyone will have access to it right now, however, it will available to all soon.

In case you are wondering how real time reporting will help, below are the starting points as stated on Google’s analytics blog. It will help in :

“Measuring social media impact
One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic. 


Campaign measurement
Another way I’m using Real-Time is to make sure campaign tracking is correctly implemented before launching a campaign. When getting ready to launch a new campaign it’s critical to make sure your measurement plan is working before you start driving visitors to the page. With the Real-Time reports you can find out in seconds whether you’re getting the data you want in Google Analytics.”

I am super excited to see this. In case you face any issues, let me know will try to help you as much as I can ;-)

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  • http://www.blogger.com/profile/03322107907096710168 Daniel Rooney

    This was a good development back then. This allowed webmasters to track their campaigns in real time instead by the end of the cutoff.
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