Advertising On Bing? Click To Call Might Work Better Than Query Forms!

There was an interesting question, posted on Quora – Do Microsoft employees use Google at the office? Many people including some of the Microsoft existing and ex employees replied and mostly their reply was “Why not?” Nothing wrong in admitting that Microsoft doesn’t impose a cult like culture where you are forced to use their

How Brands Leveraged Ganesh Chaturthi On Their Fanpage!

Ganesh Chaturthi is an important festival in India and brands usually use such festivals to engage with their audience as  psychologically, people tend to shop more in a festive mood.  From the marketing point of view all that a brand needs to do is to leverage the occasion and use it to improve their brand

5 Ways How Quality Score Affects Your Pay Per Click Campaign!

For those who have been running adwords pay per click campaign, know the importance of quality scores. Google says quality score helps it balance the entire bidding process. So instead of making it a highest bidder’s paradise they try to shift the focus to “Best Quality Wins”. Many of us think that a high quality score

Who Benefited from Google’s Android KitKat Deal and How You Can Benefit Too!

First the facts. Google will name its next Android release as – Kitkat. The same Kitkat which you and me munch almost every day or every week. This has been reported as non financial, contra deal, which means no money has been exchanged. Google had decided on the collaboration at the back of last year,